Several years ago, Apple acquired promising companies in the field of augmented reality: PrimeSense, Metaio and SensoMotoric Instruments (SMI). Each time, Apple refused to comment on its acquisitions: but the release 1 year ago of the ARKit 2 , where Metaio's expertise has undoubtedly played a role, finally provides some answers...

A few days ago, Jaguar Land Rover announced they plan to equip its showrooms with virtual reality. The objective is to offer potential buyers a virtual tour of the vehicles, before they are even available ! Thanks to this experience, they will be able to learn about product characteristics...