Renault / Scan'R

Augmented reality on mobile for marketing

Conception and development a mobile application of augmented reality for the promotion of Renault vehicles in concession.

By pointing his smartphone to a vehicle the user can visualize its strengths related to comfort, safety and on-board technologies. 3D elements are transparently displayed on the actual vehicle. These interactions allow a new approach for concession visitors by providing  information invisible to the eye to them.

The playful aspect of these applications and associated interactions allow to create a strong bond with the customer, an emulsion which brings a real added value in terms of communication.

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